Our unique products are a complete reversal over ordinary, "me too" hair care. We utilize premium, extremely mild naturally (vegetable) derived ingredients to gently cleanse away impurities without stripping away your natural moisture balance. Ordinary products that use Sulfates or Sodium C 14-16 Olefin Sulfonate (Alpha Olefin Sulfonate) over cleanse to dry your hair and scalp and require heavy ingredients in the shampoo or conditioner to normalize or over condition and cover up damage done. This process leaves behind build up that requires you to change brands often. Nature's Style build up free formulas are specifically designed for everyday use so that you don't have to change products every week. Your hair and scalp will stay cleaner longer with more natural shine, volume and manageability than you ever imagined, much better than the national brands. In addition, our conditioners greatly enhance the performance of the shampoo by using proven ingredients to moisturize, soften and help repair the hair shaft, improve wet combing and increase the effectiveness of Vitamin E on artificially colored hair. Nature's Style, for Beautiful, Healthy Hair. Naturally.

Over 99% of our shampoo and conditioner content is derived from perfectly balanced vegetable(vegan) resources.

We are sulfate free, meaning that we do not use ingredients such as Sodium Lauryl and Laureth Sulfate (SLS, SLES), Ammonium Lauryl and Laureth Sulfate. We also do not use Propylene Glycol, Diethanolamine (DEA), Triethanolamine (TEA), Sodium C14-16 Olefin Sulfonate (AOS) or Silicones.

Many shampoos' that claim to be sulfate free use Sodium C14-16 Olefin Sulfonate (AOS) as the main cleanser. AOS has been classified as having traces of Benzene, a carcinogen or reproductive toxin and also is created using petrochemicals. It also is not readily biodegradable. We do not use this ingredient in any way.

We do not use silicones to artificially enhance hair sheen. Many silicones coat the hair shaft and scalp, not allowing either to breathe and creating build up that suppresses body and bounce. Healthy hair has it's own natural shine and we believe the addition of silicones to be unnecessary.

No build up formulas. Intended for everyday use. Constant changing of shampoo's and conditioners will become unnecessary.

Safe for all hair types including treated hair.

Our conditioners contain an ingredient that increases the effectiveness of Vitamin E (Tocopherol Acetate) and also has been proven to protect artificial hair color up to 3 xs longer than the standard benchmark ingredients. This ingredient also helps fortify the hair against breakage.

Each product contains an ingredient that consists of 17 amino acids.

We use an all natural essential oil fragrance in all of our products. Most products use a chemically derived fragrance.

Our preservatives do not produce formaldehyde. Although not natural, they are approved world wide and contain an emollient base for effective preservation necessary to protect our product and consumers.

Our conditioners are multi functional. Incorporated are cutting edge ingredients, superior to the older, substandard formulations. They maintain moisture balance, help repair split ends and environmental stress and provide silky smooth, tangle free hair.

In addition, the conditioners display outstanding detangling and wet combing properties for easy styling and soften hair to reduce combing damage and control static electricity.

Excellent performance in all water types. Notice how good your hands feel after using Nature's Style.

Our products are also very effective in other uses. The shampoo can double as a body wash and the conditioner is also a very nice shaving lotion.